Imagine this...

You wake up knowing exactly what to post, what to say, and which conversations to prioritise. Your inbox is full of leads who already know, like, and trust you.
And you didn’t sacrifice valuable personal time writing listing copy or creating social posts — because AI did most of it for you. That’s the AI-First Agent Advantage — and it’s exactly what you’ll master in this 6-week accelerator.

Quiz: Are you ready to become an
AI-First Agent?

The AI landscape is evolving rapidly, leaving many agents wondering where to start. This program is designed to give you practical, actionable strategies, not just theory.

Do you know you should be using AI — but don’t know where to start?

Perfect.
This program gives you the roadmap to set up your own assistant, master ChatGPT, and finally make AI feel simple and useful in your business.

Have you dabbled with AI but never seen real results?

You’re not alone.
We’ll show you the systems and templates other agents are using to save hours each week and win more listings — without adding extra work.

Are you already using AI and ready to automate the next layer?

Go the next level

Our optional 2-week Automation Accelerator gives you two additional weeks to build time-saving workflows across prospecting, marketing, and client care.

"Be so good they can't ignore you"

Many agents are trapped in a “game of inches”... repeating generic marketing, re-writing the same emails, and reacting to leads instead of creating them. We’ll show you how to turn that into a game of miles — with AI doing the heavy lifting so you can focus on clients, listings, and growth.

Three big AI Mistakes

(And How to Fix Them!)

Mistake 1 — Treating AI like an afterthought.
We replace random prompting with the 8-step AI-First Formula so you get REPEATABLE results that you can apply to any process.

Mistake 2 — Only using AI in "Freelancer" mode
A prompt or two here or there is good, but only uses 10% of AI's capability. Becoming an AI-first Agent will start to unlock the other 90%.

Mistake 3 — No documentation or ROI tracking
You’ll install trackers and scorecards to pinpoint exactly where AI is saving you time and money (so you can double down on it!)

Your 6-week AI build-out

Here's the week by week course curriculum

WEEK 1: AI Foundations

Learn how to think and operate with an AI-First mindset. You'll set up your assistant, integrate it into your daily work, and apply the 8-step AI-First Formula to your everyday tasks.

You'll discover:

How to train your personal AI to understand your tone, and brand voice.
How to use AI to streamline admin, email, and research instantly.
How to save your first 2 hours this week.

WEEK 2: AI Prospecting & Lead Generation

Discover how AI helps you fill your pipeline faster using the EMPIRE Framework and your personal ATLAS system - the same approach that helped Serhant agents increase their GCI by 144%.

You'll build:

Your personal ATLAS (Agent's Trusted Learning and Advisory System)
Promote your most recent "Just Sold" with Ailsa (AI Listing Success Accelerator)
An outline for your authority content plan and calendar for 2026

WEEK 3: Content Creation & Marketing

Create engaging marketing content in half the time. Learn how to repurpose AI output into polished listings, reels, emails, and blogs.

You'll master:

Micro-content generation and repurposing strategies.
Social and newsletter automation using AI.
How to complete your content calendar so that it runs itself

WEEK 4: Winning Listings with AI

Elevate your listing presentations and vendor experience using AI-driven insights.

You'll build:

A deep research prompt to uncover vendor, suburb, and property insights.
Persona-matched listing copy and presentation slides.
A complete pre-appointment system that positions you as the smartest agent in the community.

WEEK 4: Winning Listings with AI

Elevate your listing presentations and vendor experience using AI-driven insights.

You'll build:

Expert frameworks - Martin Conroy's persuasion patterns, value stacking, risk reversal
Behavioural Science - The psychology behind what actually converts vendors
Iconic works - Learn how to 'steal' great marketing and make it your own

WEEK 6: AI-Driven Video & Campaigns

Learn how to generate and transform images and video with AI.

You'll walk away with:

Prompt packs to research, script, and edit videos fast.
A full campaign workflow that turns one idea into five assets.
Tools to translate and optimise videos for Facebook, Instagram, and YouTube.

plus.. if you're ready to go further, add our two week automation bootcamp

WEEK 7+8: AUTOMATION BOOTCAMP (90 minute sessions)

Move from one-off prompts to an ecosystem that truly supports you. You’ll explore how to design agentic assistants and workflows that think, act, and communicate like part of your team — combining structure with flexibility.

You'll explore

Creating a personal assistant workflow that can manage your calendar
How tools like N8N, MindStudio and Relay fit into the picture
An introduction to "vibe-coding" and building simple apps

MEET YOUR FACILITATOR

Samantha mcLean

Co-founder and publisher of Elite Agent, Samantha McLean has spent the past decade showing real-estate professionals how to work smarter — not longer — through technology and storytelling.

As creator of the AI-First Formula for real estate, she’s helped thousands of agents document, systemise, and automate their workflows so they can grow without burnout.

TESTIMONIALS

What others are saying

"Practical Operational Knowledge"

My advice to any boutique agency owner, AI knowledge isn't going to be optional in 25 and, beyond, so make sure Sam's AI training is part of your business growth strategy moving forward!
- Mark O'Shea, Mark O'Shea Realty

"Highly recommend this"

We've already been able to implement strategies that I know have gained us business - and been able to put a unique proposition in front of customers in the marketplace.

- Adrian Abrook LJ Hooker Ashfield

"The Go-To for All Things AI in Real Estate"

Sam made AI feel easy and practical for our business leaders — relatable, informative, and immediately actionable. She’s the consummate professional and the go-to for all things AI in real estate.
- Tameka Smith and Michelle Tynan, REIT

"Your AI Training is absolutely second to none"

You have helped us level the playing field as a smaller independent agency against the big franchises that have so much more support and resources behind them!

-Sandy Lower, QState Realty

just some of the Brands sam has worked with this year

Our Guarantee

We believe in the quality of our programs and are committed to your satisfaction. That’s why we offer a 30-Day Money Back Guarantee on all purchases. If you find this course is not for you, simply let us know within 30 days for a full refund, no questions asked.

Risk-Free

"...So generous with your content"

"Transformational"

Sam doesn’t just teach; she inspires action and empowers growth. Her ability to simplify complex AI tools and tailor solutions for real estate is unmatched

chris snell

trust for nature vic

"Attendees are still talking about it"

Sam absolutely nailed the brief- unpacking the synergy of AI and human intuition in real estate. She was a program standout, delivering a jampacked presentation that the attendees are still talking about- 5 stars for the win! We look forward to working with Sam again soon.

audra young

reiwa

"Directly relevant to real estate"

Sam's expertise and clear teaching style made the session engaging and worthwhile. A must-attend for anyone looking to stay ahead in the ever-changing landscape of real estate

jason leary

the agency

"One of the best resources!"

....because you're in real estate, the best AI person in this space is Samantha McLean - you should definitely follow her!

gihan perera

coach, thought leader, speaker

make your 2026 resolution to be smarter and more productive starting today!

The AI First Agent Accelerator

Here's everything you get when you register

Core Program - 6 Live Sessions ($2,995)
Lifetime Access to replays ($495)
Summary Notes + plug and play prompts to go with each lesson ($395)

Total value: ~~$3885~~

Plus you'll receive the following bonuses - FREE

Checklist: 35 Tips to optimise ChatGPT for speed and productivity ($95)
Ailsa: One PR story promoted on Elite Agent for your latest "Just Sold" property ($495)
Access to Janice (our "Crystal" replacement) for the period of the course ($588)
Personal ROI Tracker and Scorecard ($197)
Full 90 minute recording from Sam's keynote at Tom Panos VIP Retreat ($195)
The Complete Conversion System Recordings ($395)
Private Community for learning and networking