AI Powered Agents - Self Paced!!

A 6-Week program to increase productivity + results in your business - and now you can start immediately and go as fast or as slow as you need to - in your own time

Your Mission

Should You Choose to Accept it:

is to GET THE UNFAIR ADVANTAGE over your competition with tools like ChatGPT to increase productivity and results in your business so you can win more listings, market like a pro and differentiate from the pack - without adding costs.

Do You Feel

The Need for SPEED?

Picture this: You've just added another customer/deal/listing thanks to the extra time AI has given you. You're feeling on top of the game, stress-free, with a process that works almost like magic, keeping your prospecting pipeline full and operations smooth.

With AI tools, you now have an 'Extra Brain' and an 'Extra Pair of Hands'.

Now you don't have to wait 6 weeks you can go as fast or as slow as you like to learn at your own pace in your own time.

What our 2023

Workshop Students Said:

"What a brilliant day learning and getting my head around best use of ChatGPT. Tell you what... the number of pennies that dropped during today's workshop more than paid for the flight 😂. Samantha McLean absolutely smashed it out of the park today, and helped me piece these little bits of info I did know about Open AI together into a whole bunch of useful business applications. Brilliant, @eliteagentmag 👏🏻👏🏻👏🏻👏🏻"
Andy Reid
Speaker, Coach Trainer
"AI Powered agents with Sam was absolutely amazing! A day (& money) well spent. The session taught me how much AI can help us innovate in our businesses while providing an improved experience to our clients and team. Highly recommend any business owner invest their time into this as you’ll get so many tangible take aways..."
Hannah Gill
The Property Collective

AI is not a replacement

It's an Accelerant 🔥

Once upon a time, in the competitive world of real estate, there were two agents: John and Jane.

Both were hardworking, dedicated, and passionate about their craft. But while John struggled to keep up with his workload, Jane seemed to be working fewer hours and getting more done.

Also, her marketing seemed to be everywhere. John couldn’t help but wonder, “What’s her secret?”

One day, he decided to ask her how she was managing to get so much done and have a life.

Jane smiled and said, “It’s not a secret, John. I’m getting some help from AI.”

While John was stuck in the old ways of doing things, Jane was riding the wave of the future, providing human value where it matters most and using the tools to great advantage.

You might be thinking, “That’s great for Jane, but how can I use AI in my business?”

Well, I’m glad you asked, and that’s where this program has been designed to be the game-changer for you.

This isn’t just about keeping up with the times; it’s about working smarter, not harder.

So, are you ready to be like Jane?

Because in the world of real estate, the future is already here.

And it’s powered by AI.

Work 25% faster, 40% better: Harvard study finds consulting giant BCG's staff using ChatGPT outperform on every measure – and underachievers get biggest boost

Trying to gain market share?

AI has levelled the playing field...

(even if the big guys don't know it yet!)

Here’s the thing:

ChatGPT and other tools are universally available to all businesses, large and small – even if you don’t have a big technology budget.

And this brings a fresh set of opportunities for everyone!

Think about Rocky and Apollo Creed – a classic David vs Goliath story.

All Rocky wanted to do was go the distance with Apollo (a much more sophisticated and experienced opponent).

Rocky’s strategy was to train as hard as possible and grind away drawing on all of his resilience in the hopes that he could go the distance with the World Champion.

And he succeeded (albeit ending up a bit worse for wear!)

But if Rocky had today’s tools to work out where his competitor’s weaknesses were and worked smarter rather than harder, could he have ended the fight in better shape?

Could he have even won?

In real estate, we see people giving advice to ‘be like Rocky’.

Get tougher, make more calls, outwork your competition.

Rocky was an outlier; and the fact is not all of us have Rocky’s resilience.

Fortunately, we are all able to learn and deploy the new tools we have available to us right here, right now, at a lower cost than ever before.

We can do more against the Apollo’s of the world by outsmarting rather than outworking.

It no longer matters if you’re a small independent agent or a big established firm; everyone can benefit from the power of AI.

If Rocky had today’s tools to work out where his competitor's weaknesses were and worked smarter rather than harder, could he have ended the fight in better shape? Could he have even won?

Say 'sayonara' to 'vague' answers and prompts

not tailored to real estate

With AI Powered Agents LIVE, you'll receive specific, industry-focused solutions that address the unique challenges faced by real estate professionals. But don't just take our word for it: Hear directly from our live workshop participants who have already experienced the power of this program

"When I listen to Samantha McLean in the tech space - I learn, I grow, My mind is expanded, I’m challenged, My perspectives are shifted... I’m always learning, growing and looking for the edge for my clients. Today was a complete game changer in  AI for real estate agents. Got so many new ideas, new opportunities and strategies on ChatGPT to have agents stand out in the marketplace and become much more effective and efficient. Ready to go another level for our clients!!
Claudio Encina
Speaker, Coach Trainer
What an incredible day in Brisbane. Mind blown! Imagine a day devoted entirely to exploring the use of ChatGPT in the real estate industry, sharing tips and tricks tailored specifically to our field - that's what this course offers. Sam's enthusiasm is contagious, and her insights are invaluable. Don't risk falling behind. Soak up Sam's expertise on ChatGPT and its application for our real estate industry. The rewards for doing so will be substantial. Thanks Sam!!!!
Grant Turner - Sales & Leasing

Meet your instructor:

Samantha McLean

Samantha is the co-founder of Elite Agent and the author of popular blog AI Powered Agents.

She has spent the last 10 years creating content that engages audiences is a 3X winner of the Mumbrella Publish Business Editor of the Year, and has led Elite Agent to win Business Magazine of the Year twice – in 2016 and 2020.

Sam knows marketing and client nurture strategies better than most as she has built Elite Agent from the ground up. Not by buying lists or copious amounts of advertising – most of it has been organic.

Before real estate, Sam had 20 years of experience in high tech companies, such as Cisco, British Telecom and Optus.

How AI Powered Agents came about

November 30, 2022 ChatGPT landed and changed the game for everyone. 

I tested this tool early in the piece and I immediately felt like my career as a writer and magazine editor might be over – its outputs were that good! My livelihood depended on creating quality content, but I found that AI could generate some pretty great content way faster than I ever could 😱 

I had two choices: use the tools myself to become super efficient, and wait for everyone to catch up – or get ahead and help other people in the industry navigate this technology shift.

Of course I decided on the latter – and so the blog AI Powered Agents ( was born.

2023 - on the road to Brisbane, Perth, Sydney, Adelaide, Auckland, Wellington, Canberra and Melbourne

This was where 20+ years of technology, training experience and studying the top performers in the industry came together with the creation of our sellout AI Powered Agents in-person workshops.

As AI has evolved over the past 12 months – so has the content in this program to deliver real-world actionable strategies and results – no matter whether you are in sales or property management.

I’m now really happy to have made the decision to keep up with the AI wave, and the only thing I wish now is that  ChatGPT had been around 10 years ago!

Attend this workshop and learn the secrets I would use to build Elite Agent all over again – and use them to capture the attention of your target market and leapfrog your competition.

I've spent the time testing what works

so you don't have to

For the last 12 months, I have dedicated myself to researching and testing various AI-powered solutions specifically tailored to the needs of real estate professionals.

Here's a breakdown of the program modules

Join AI Powered Agents Today

& see increased productivity in your business in no time at all!



We 🤍 privacy and don't share your info.

Register Today and Speed Past

the 'Trial and Error' phase

In addition to the 'core' live sessions, we have put together an incredible bonus package

"But I don't want to

sound like a robot!"

Maybe you are part of a boutique brand…

that you’ve carefully cultivated over the years, and you’re scared that using AI will stop you from sounding human.

Or make customers feel as though they are dealing with a robot.

I get it.

I’m a writer, so it’s super important that I keep my own style and tone (and, at times, wit!)

At the beginning of 2023, I thought my job as a writer was over.

Twelve months down the track, I realise my job is not obsolete; it has simply evolved.

AI has become a valuable tool that can assist us in our work, making it faster and more efficient.

It can generate content, perform data analysis, and even help with customer service.

But AI is not meant to replace humans; it is intended to augment our capabilities and free us up to focus on more meaningful tasks.

Is a writer with AI more powerful than without? Absolutely!

Is an agent with AI more powerful than an agent without AI?

💯 per cent, you betcha.

In your database, listings are hiding in plain sight

This program will help you find them.

Are you ready to convert them?

Our most popular content on Elite Agent is often on the topic of  lead generation.

But most business owners I talk to say they already have tens of thousands of names on their database.

Which means one thing: If you could nurture these customers more effectively and remain top of mind with them, you might not need to generate so many new leads.

The problem is often time.

In a recent survey, we asked a group of business owners what challenges they were experiencing in marketing right now.

Nearly half of respondents (47%) said they were challenged by producing enough content consistently and 65% said they had challenges balancing time across different activities.

The good news is that AI can help you with both things and pretty much transform the way you market your business right now – without spending endless hours grinding away and coming up with new content all the time.

One extra listing or client...

What's it worth to you?

6X ROI, 10X ROI or more?

If I could speed you right past the trial and error and, in just six weeks, help you win one more listing, what would that be worth to you?

Let’s say your average sale price is $500,000, and your fee is 2 per cent; with a 60/40 split, that’s $4000. That’s a basic ROI of nearly 6X cost.

Or how about this: A well-written listing description by a human will cost $300 in copywriting. If you eliminate that cost alone the ROI is 2.32 listings.

Or, let’s say we improve productivity overall using Harvard’s number of 25% – you can use the calculator below to find out what it’s worth to you and your business. (If one employee at $50 per hour gets 25% more efficient, that’s $22,500 or a 32x ROI)

Calculate savings

Efficiency Calculator


Hours Saved Per Week: 0

Money Saved Per Week: $0

Hours Saved Per Month: 0

Money Saved Per Month: $0

Hours Saved Per Year: 0

Money Saved Per Year: $0

The real time learning in this every changing space were not only inspiring and thought-provoking but makes me excited to see where the future is taking us! If you haven’t already booked your tickets to Sam’s Australia wide tour you really need to add this one to the list!!
Sandy Lower
Q State Properties
Sam thank you so much for last week. Was a GREAT event and I can’t wait to implement some of the ideas. You’re a great presenter and it was so easy to stay engaged in the content. Sometimes at the big conferences I drift in and out but the small think-tank like nature of last week meant I was 100% engaged the whole time. Well done. Happy customer!
Michael Galuzzo

Here's what will happen

when you join 🎉

Once you complete your registration you’ll be instantly redirected into our program flight deck.

No need to dig through emails to find hard-to-type passwords.

My goal is to get you into action from Moment 1 of Day 1 – even if you register before the live training starts.

AI Powered Agents is a certified ‘Experience Product’ – and that means that you’re going to get your first win within minutes of clicking that Get Started button…

…and my goal is to build you up over the next eight weeks to what’s called “Unstoppable Momentum” — the state of unlimited possibility grounded in real-world action.

I also predict that in not too long from now, you’re going to look back and think, ‘Wow!’, that was the most fun and practical course you’ve done in the real estate industry in a long time – perhaps ever.

Join AI Powered Agents Today

& see increased productivity in 6 weeks



We 🤍 privacy and don't share your info.

Still got questions?

we have answers

This program is for you if you are in real estate and looking to scale without adding cost. The program is suitable for sales agents, property managers, marketing teams and leaders. Some of the exercises will require that you have at least one listing on the go (you can pretend or use someone else’s listing but it’s good to work on the real thing!)

The course costs $497 AUD which includes GST for local residents.

You can pay upfront and save or you may pay in installments:

  • 3 x monthly payments of $197 ($591 total)

The program consists of six modules of about 90 minutes each which you can work on at your own pace. As soon as you complete one session, it unlocks the next!

For each lesson you'll receive a video, audio (if you like to listen in your car), a detailed action guide and a worksheet - which covers all forms of the ways in which our students like to learn.

While you're working your way through the material, there will also be at least two live sessions that you'll be able to attend so that if you have questions or would like to work through anything - you'll be able to do that too. 

Complete the entire course within 8 weeks from your start date and you will qualify for a certificate, badge and listing in our directory of AI Powered Agents.

That will depend on when you started the course.

As soon as you register you'll see when the next live sessions are on the course dashboard.

If you aren’t thrilled with the strategies we provide in AI Powered Agents Live, email us within 30 days of enrolling in the program, and we’ll issue you a full refund.

We ask that you give the program a try before asking for a refund. Simply turn in your completed homework assignments for any content released before your refund request to show that you’ve given this your best effort, and we’ll refund your investment right away.

Happy to help - drop me an email

Elite Agent was founded in 2013 by Samantha McLean and Mark Edwards.

We live an breathe real estate and have spent a decade studying the top performers and consistently bringing the best of the industry together.

We have won several media awards including Mumbrella’s Business Magazine of the year (twice!), and Event of the Year for Transform 2020.

Same strategies, same results? Or new strategies and improved results

If there is anything I have learned about the real estate industry over the past 10 years and training hundreds of agents in our Transform programs, it’s this: If you can do it once, you can do it again… and again… and again…

That means it’s not just one listing or management.

I’m giving you a valuable skillset and blueprint to use AI to help you win more any time you want for the rest of your career.

Yes, things will change, but instead of being behind, you’ll be in front, leading the way and being able to implement efficiencies as they unravel.

And… if you can save more time, there’s more of you to help more people on their property journeys.

If you’ve tried everything you think there is and you’re thinking you’ve heard it all and you’re looking for a different type of edge, it's time to try something new!


(c) Copyright Elite Agent 2024