The AI First Agent Course

"We got the biggest listing our area has ever seen"

That's what happened when Sandra applied one strategy from this course. The buyer profiles were the big kicker – and her vendors loved it. She didn't start there. She started with lesson one, like everyone does.

Starts with the basics – no tech background needed
All 6 lessons open from day one, watch at your own pace
Copy-paste prompts and frameworks with every lesson

$295 AUD · instant access · lifetime

Get instant access – $295 See the six lessons

Where you're starting from

A lot of agents are still on the basics. That's fine. This course starts there.

Listing descriptions in ChatGPT, a headshot, a tidied-up email – that's where nearly everyone starts, and there's nothing wrong with it. The first three lessons get the basics right: an AI that sounds like you, prompts that work first time, the right tool for the job. Then the last three go further: research, listing presentations and content that put you in the room as the most prepared person in it.

You don't need to be a tech person. You need a browser and a weekend.

This is the accessible one. Start at lesson one and go as far as you like.

Who's teaching it

AI training built for real estate – by someone who's spent 17 years in your corner.

I'm Samantha McLean, founder of Elite Agent. Three-time Mumbrella Editor of the Year. Microsoft Certified Engineer, back when that meant something. I've trained thousands of agents across every major Australian network.

This isn't AI training by someone who discovered ChatGPT last year. It's the distillation of what actually works – built specifically for how real estate agents think and sell.

17 years

in real estate

3×

Mumbrella Editor of the Year

Thousands

of agents trained across every major AU network

What you'll learn

Six lessons. Start with the basics, go as far as you like.

All open from day one. Binge it in a weekend or spread it across a few weeks. Every lesson comes with notes, worksheets and copy-paste prompts.

The basics · lessons 1–3

Get set up properly.

Even if you've never used ChatGPT for anything beyond a listing description.

AI Foundations – the AI First mindset shift

Many agents use AI like a Google search bar. Type something in, hope for the best, get disappointed. This lesson changes that. You'll learn the eight-step AI First Formula you'll use in every module – and the four modes of working with AI, so you can see where you are now and where you're headed.

What's in it

Set up ChatGPT with custom instructions that actually make the output sound like you
Create a professional AI headshot without booking a photographer
Try virtual staging using Google AI Studio
Complete your DISC profile (you'll need it for Lesson 2 – it takes 10 minutes)

Fuel Up – build your personal AI system

This is where AI stops being a novelty and starts becoming your business partner. You'll build your own AI chatbot that knows your voice, your communication style, and how you like to work – so everything it produces sounds like you, not a robot.

What's in it

Build a personalised AI assistant using a 30-question self-analysis
Integrate your DISC profile so your AI coaches you on communicating with different personality types
Get set up with Ailsa – an AI journalist that turns your property calls into published PR stories
Learn the content planning approach that attracts clients instead of chasing them

Shift Gears – prompt engineering that actually works

Many agents write prompts like they're googling something. This lesson teaches you to write prompts like you're briefing a skilled assistant – and the difference in output quality is night and day.

What's in it

A simple 5-part prompt framework that delivers quality output every time
Know which AI model to use for which task – they're not all the same
Build a prompt template library you'll reuse every week
Turn repetitive tasks into one-click workflows so the boring stuff takes minutes

And beyond · lessons 4–6

Pull ahead.

Research, listing presentations and content. This is where Sandra found the $2m listing.

Pole Position – listing presentations that win

This lesson shows you how to use AI to research deeper, present smarter, and walk into every appraisal as the most prepared agent in the room. This is what Sandra used to win a $2m listing in her area.

What's in it

Run deep research prompts that uncover insights about the vendor, the suburb and the property before you walk through the door
Create detailed buyer personas that make vendors say "how did you know that?"
Generate listing copy and presentation slides matched to your buyer profiles
Build a complete pre-appointment research system in under 30 minutes

Overtake – find what other agents miss

This is where you learn to out-research every other agent in your market. Using advanced AI research techniques, you'll uncover insights about properties and vendors your competitors simply won't have – planning overlays, development potential, property history your vendor may not even know about.

What's in it

Research any property like a town planner using step-by-step AI prompts
Use the "Time Traveller" and "Visual Detective" techniques to find what others miss
Walk into listing appointments knowing more than the vendor expects
Test your entire AI setup with real-world scenarios before your next appraisal

Chequered Flag – content systems for AI search

The way people find agents has changed. Your future clients are asking ChatGPT, Perplexity and Google AI for recommendations – and the agents whose content is built for these tools are the ones they recommend.

What's in it

Create a demographics analysis of your target audience so your content speaks to real people
Generate your personal Voice Statement so AI writes like you, every time
Set up a content system in ChatGPT that produces posts, blogs and emails in your voice
Learn the "Big 5" content framework that answers the questions your clients are already asking
Publish your first AI-optimised blog post before you finish the lesson

What's included

Everything you get when you join.

6 video lessons with Samantha McLean

AI foundations, prompt engineering, listing presentations, vendor research and content systems. Watch at your own pace.

Summary notes + plug-and-play prompts

Every lesson comes with the notes and the copy-paste prompts that go with it.

Plus, included free

1 Ailsa PR story

Your latest "just sold" property written up and published on Elite Agent.

Valued at $97

The whole thing

$295 $295 AUD

That's less than 1.5% of a single commission. One better listing presentation, one vendor who picks you because you were more prepared, and it's paid for itself.

All prices in AUD. GST added at checkout for Australian customers.

Get instant access – $295

30-day money-back guarantee. If the course isn't for you, tell us within 30 days and we'll refund you in full. No questions asked.

Testimonials

What others say about Sam's training.

"My advice to any boutique agency owner: AI knowledge isn't going to be optional, so make sure Sam's AI training is part of your business growth strategy moving forward."

Mark O'Shea

Mark O'Shea Realty

"We've already been able to implement strategies that I know have gained us business – and been able to put a unique proposition in front of customers in the marketplace."

Adrian Abrook

LJ Hooker Ashfield

"Sam made AI feel easy and practical for our business leaders — relatable, informative, and immediately actionable. She's the go-to for all things AI in real estate."

Tameka Smith and Michelle Tynan

REIT

"You have helped us level the playing field as a smaller independent agency against the big franchises that have so much more support and resources behind them."

Sandy Lower

QState Realty

"Sam absolutely nailed the brief – unpacking the synergy of AI and human intuition in real estate. She was a program standout, delivering a jam-packed presentation that the attendees are still talking about."

Audra Young

REIWA

"Because you're in real estate, the best AI person in this space is Samantha McLean – you should definitely follow her."

Gihan Perera

Coach, thought leader, speaker

Still not sure?

Got questions? We've got answers.

How long do I have access?

Lifetime. Watch it now, revisit whenever you need a refresher.

How long will it take to complete?

About seven hours of video across six lessons, and you don't have to do it all at once. The first three lessons are the basics; get those done over a weekend and you're set up properly. The rest is there when you want it. It's the exercises that pay off, so don't skip those.

Do I need paid AI tools?

ChatGPT Plus or Gemini (around $20/month USD) is recommended for the best experience, but you can follow along with free tools too.

What if I'm not tech-savvy?

If you can use a web browser, you can do this. Everything is step-by-step, copy and paste.

Is this just for salespeople?

It works for sales agents, property managers and team leaders. The AI-First mindset applies across the board — we've had property managers win managements with these strategies.

Is the course still current?

The AI models update constantly, but the methodology doesn't. This course teaches you how to think about AI in real estate, not just which buttons to click — so what you learn works whether you're using ChatGPT, Claude, Gemini or whatever comes next. The frameworks and prompts are updated regularly and you get all updates.

What if I get stuck?

Email samantha@eliteagent.com. Sam reads every email and answers the ones that need an answer.

Stand out from the crowd. Be so good they can't ignore you.

Six lessons. All open from day one. Notes, worksheets and copy-paste prompts with every one, plus an Ailsa PR story published on Elite Agent.

Get instant access – $295

$295 AUD · instant access · 30-day money-back guarantee

All prices in AUD. GST added at checkout for Australian customers.